Real anglers, a real workbench — and very strong opinions about knots.
Behind the Counter: Who Packs Your Order
You deserve to know whose hands your reel passes through before it reaches yours.
Packed Within One Working Day
Order on a weekday and your parcel is usually taped up and waiting for the courier by the next working day.
Rods Sent in Hard Tubes
Rods travel in rigid tubes, because couriers are many things, but gentle is rarely one of them.
Every Reel Spun Before Shipping
Each reel is turned over by hand on the bench, so any grind or wobble is caught here rather than at the jetty.
Honest Answers, Usually Same Day
Ask about line weight or rod action and you'll hear back from someone who actually fishes, usually within the day.
Unedited, apart from the spelling.
Straight From the Jetty: What Anglers Say
Anglers tend to be honest about their gear, if not always about their catch.
Aqilah Mohd Rosli
Fresh Graduate
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Bought my first proper spinning combo with my first salary. Someone actually replied to explain drag settings before I broke anything, and I landed a siakap at Tanjung Lumpur the second weekend!
Rosdi Hamzah
Grandfather of Five
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I buy the hooks and leaders for my grandsons, because otherwise they finish all of mine. Parcel reached Labuan faster than I expected and everything was the right size.
Chua Pei Shan
Staff Nurse
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I work odd shifts so I ordered at 2am, half asleep. The reel came very well packed and still spins smooth after a few boat trips. Braid is next on my list.
Proof that the tape gun works overtime.
The Numbers: Counted on the Bench
A few figures you might find reassuring, or at least mildly impressive.
Orders Packed & Sent
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Anglers Kitted Out
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Questions Answered
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Reels Hand-Checked
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